Local SEO or local search engine optimization is a process similar to SEO. In local SEO, the online visibility of a business is increased through its website or web page. Local SEO helps your local business be more visible in local search results on a search engine. These can be a bakery, a local grocery store, or a dentist’s office, basically any business with a geographical location. Local SEO has helped multiple local brick-and-mortar businesses convert into big brands and even go global.