5 WAYS TO PROMOTE YOUR E-COMMERCE STORE IN 2021

Every business regardless of the locality and product, nowadays with the help of the internet has gone digital. So, we can conclude that there is a lot of competition in the industry and you need to have an edge over your business competitors all the time. Considering the quote “Little things in life are crucial to accomplish your goals” we will talk about the little things that can have a great impact on your online journey and it you follow them correctly then they will flourish you online business journey. And no! We are not going to talk about expensive and time-consuming marketing campaigns or developing expensive platforms. You have to keep in mind that developing an e-commerce website doesn’t have to be expensive. You don’t have to necessarily break your bank account to hack the online business entrepreneurial success. It can be cheap and more effective in some cases. In this section we will try to explain completely the things that can’t greatly impact your online business journey and that won’t break your wallet or will be absolutely free to use.

So, let’s dive in:  

So, let’s start with the basics. Upselling is the art of encouraging customers to buy a product similar to the one they are looking at, but then selling them the product which has a higher selling price or higher profit margin whereas cross-selling is the art of encouraging shoppers to buy complementary products after they have purchased a product. If you look around you will see that nearly every e-commerce platform on the internet is offering its online sellers to feature some of their star products. In an e-commerce platform if you are not upselling or cross-selling products then you are losing a lot of sales. An e-commerce store must be treated like a traditional brick and mortar store. Because in the store there will a be a salesmen trying to upsell or cross-sell a product in addition to the regular products and  nearly, 5 out of 10 he will succeed in his goal.

Thus increasing company business. Similarly in your e-commerce store you can showcase your star products and try to upsell or cross-sell them to the shoppers. Traditionally, upsell and cross-sell offers in e-commerce platforms are made on product detail pages or during the process of checking out. And simple as it sounds we can all agreed that we all have been a victim of buying these products at least once in our lifetime.  Regardless of the quality we received. See how effectively this trap works. Let us tell you about the inner workings of this trick. Digital marketers and e-commerce algorithm developers study the sales affinity (relationship) data. That is studying that what products are being sold effectively and what more products can complement each other. We are sure that you can do it yourself too for your business. It doesn’t costs any money. It just needs research and attention to sales. So this a cheap e-commerce business development method from our book of tricks.

A customer nowadays expects full attention towards them when they log into your e-commerce store. Like a sales representative would welcome them in a traditional brick and mortar store. In an e-commerce live chat allows the customers to feel connected with the staff as they can easily ask questions or just express their concerns, like they would do in a store. One of the more crucial things in online business is properly connecting with customers. And we all can agree most platforms lack this dynamic and can have better service instead. The best part about this is that adding a proper live chat can be somewhat cheap. But it is worth the money as it greatly impacts the overall customer experience of your online business. Live chat increases customers, sales, it convenient, it caters customer satisfaction and most importantly it is inexpensive. So in our opinion it is great purchase if you want to boost your online sales. 

Another thing that you can do is offer free shipping. You might be thinking that this is going to cost me money, then you are wrong. You see when customers see free shipping they order multiple products and can even over shop (that is mostly the case). Several studies have shown that, customers would rather not pay for shipping than the actual product.  Apart from that you can also have a contract with shipping companies. That will be more cost-effective from every perspective. 

Most successful e-commerce platforms know the power of content marketing. The purpose of content marketing is to help your shoppers to solve their biggest questions about your brand and tell them about your brand and how your brand is the best by completely brainwashing them with the help of articles, blogs, tips, info graphics, interviews and videos related to the products and services you provide. You can hire content marketing agencies because most of the time content marketing and development is not that expensive. So do try it.

Whether you run a small business or a big enterprise, the truth is that you need to have a social media account and other digital channels for your marketing and advertising efforts. Social media platforms provide an excellent opportunity for businesses to communicate with their customers and fans in real-time. They offer a low cost way for small businesses to get their message out there, interact with potential customers, and build equity in their brands. Social media marketing is a powerful tool that can be used to promote any business. The world as we know it is becoming a global village. With the help of digitalization, nowadays the people in different parts of the world are interacting with each other more than ever. Local businesses are going global with the help of certain e-commerce platforms.