Google AdWords is the prime choice for search engine marketing (SEM) advertisers (except for China and Russia) due to Its more significant number of impressions (biggest search market share). It’s more leading Click-Through Rates (CTR). Google is the dominating search engine among the people of every country. Nevertheless, the advantages of Yahoo! Bing Network (lower CPCs and CPMs, as well as fewer competition) offer a great possibility for those advertisers who want to maximize their search engine marketing efforts. In some of the markets such as the United States and Mexico, Yahoo/Bing market share may represent up to 30% of search queries. On the different hand, one single advertising platform is utilized for both search engines (Yahoo/Bing). The Alliance signed between Microsoft and Yahoo proposed to monetize search results pages at Yahoo through Search Ads.
Yahoo! and Bing advertising platforms empower your business to reach a significant amount of users who use those search engines. Our official Bing Yahoo! Accreditation gives you the extra warranty in terms of a deep understanding of the Microsoft AdCenter online advertising platform.
Our managers of Pay Per Click account are all needed to pass the Bing Ads Certification during their initial training and are close with utilizing the following Bing Pay-Per-Click features, in addition to our conventional best practices
Ad Extensions – The experience of ad extensions is continuously growing. From the type of extensions accessible to manage the ones that go most suitable for you, we will always be executing and testing until we find the winning combination. We also make it a point to keep these as targeted as possible by optimizing site link extensions, making sure your call extensions aren’t running when you are not available to respond to the phone and your location extensions are updated should you relocate your business. Remarketing – Using Remarketing in Paid Search, you take a second chance to convert as well as engage with certain relevant audiences on websites within the Bing Syndication Network, such as the Wall Street Journal. Location, Demographics & Device Targeting – Now more than ever, Bing is allowing more ways to narrow down your targeting also concentrate your spending on your target audience.
Have you ever wonder that by advertising on AdWords only, you’re missing out on approximately twenty-one percent of the search market share? At Spectrum tech, our organization understands that an integrated strategy is a method to go, which is because our PPC advertising programs have a portion of their budget allotted to Bing ads from day one.