Google added a new metric in the local Insights reporting to show how many people search for your company.
Search the Company Insights, then the analytics in the local dashboard, So lets you refine your analytics to show how many people find your business in Google local and maps by branded searches. Therefore now you can observe the rate of people who notice your company on Google in graphs and local search either by seeking on your company name, company brands also general keywords such as categories, products or services.
Just login to Google My Business and click on the “insights” section and you will see the chart has now three cuts out of the pie:
If you have quite branded searches for your local listing, Google may show you a new yellow section for “branded” related searches. The three categories are:
- Direct (green) – Clients who see your listing searching for your business name or address
- Discovery (blue) – Clients who see your listing searching for a category, product, or service
- Branded (yellow) – Clients who see your listing searching for a brand related to your business
The branded search one is unique and reveals to you how many people noticed the business on Google graph and local search for brand-related searches.
Branded searches are defined by Google:
A client searched for a brand related to your business (e.g. a consumer looking for fast food searched for “McDonald’s” also got your fast food restaurant listing). That section will only appear if your listing has arrived at least once for a branded search.