Digital marketing is a global phenomenon. Most businesses nowadays know the importance of online marketing. Most people need to market their products on the internet. When a prospect clicks the link to a webpage they land on this page. The main source of online marketing is through web pages. In terms of online marketing, a landing page is a type of page that is stationary and is created specifically for marketing or advertising a company’s services or products that it is selling online. The landing webpage is a part of the website that gives a brief insight into all the products or services the business is selling online. They serve a specific purpose in a specific moment of an advertising campaign to a target audience. In other words, it is also called a “lead capture page”. Sure you can invest in a great home page but you shouldn’t take a landing page for granted. The main goal is to attract the prospect in the first few seconds of arriving at your website. A website’s home page usually provided the user with a general overview of a business. But if you have a targeted, short-term goal, investing in a good-looking landing page will take your marketing campaign to a whole new level by making your sales goals achievable in the potential customer’s journey on the internet.