DIGITAL MARKETING TRENDS YOU CAN'T AFFORD TO IGNORE

Digital marketing is a piece of marketing that uses internet and online marketing technologies such as computers, mobile phones, and social media platforms to promote their business.
As 2020 begins, the digital marketing ground that encircles search engine optimization (SEO), social media, pay-per-click (PPC), content marketing and more is observing a drastic shift. Gone are the days when you could have disband ad networks or voice searches as stunt.
Here are some of the digital marketing trends which you can’t even afford to ignore.

Google and Facebook are the excellent platforms for diversion of traffic to your website or social profile. But there are a few reasons to contemplate alternatives.
First off all, the cost factor. In differentiation to the alternative ad networks, Google and Facebook are charging pretty high from advertisers. The average cost per click for all industries is $2.69 for the display network and $0.63 for the search network. The average cost of the most high-priced keywords is $55 per click.
Whereas the average cost for Facebook add is $1.72 and it’s rising regularly as advertisers group to the social platform.
Higher than this, both Google and Facebook have some restrictions for advertisers, which makes their business more challenging in certain races to use these social media platforms effectively. This includes pharmaceutical, gaming, and affiliate businesses in marketing industry.
Nowadays, alternative ad networks offer more advanced targeting options than ever, such as different devices, demographic data, earnings, geographic location and more. Some of them even offer retargeting features, which puts your ads in front of those people who have already visited your website.

Voice search furnish applicable information to people with the help of audio. With artificial intelligence (AI) getting brighter every day, voice subordinates like Siri, Google, and Alexa are less likely to make errors.
Many of the brands introduces voice search in their marketing strategies so that they can successfully deliver value-based content to their candidate and customers.

In PPC marketing everything is based on clear and measurable results. You can measure everything related to your campaign such as visits, cost, profit, and much more.
When you start your campaign from the moment you know that how much have you spend, how many leads are generated whether you are going in profit or in loss?
There are several reports that can show you the information that you need.

The rebel of ad blocking means that reaching your audience via influencers which is trending these days. Today’s purchasers prefer to make their purchasing decisions based on recommendations from their friends and family, or from online influencers whom they admire and trust. The main reason why influencer marketing is trending is its performance. There are also 2 well defined categories of influencer marketing. B2C which build brand awareness and B2B which often creates lead generation and quantifiable results.

2020 is all about improving customer experience by the use of alternative platforms and AI-powered technology to operate more targeted traffic and increase conversions.