Digital Marketing Writing

DIGITAL MARKETING WRITING

CONTENT WRITING IS KING

It will be critical in digital marketing strategies in 2020 and beyond. Content Marketing will be the backbone to interact with your customers and engage them like never before, for a fruitful and more satisfying business outcome.In 2020 and beyond, all well-known and exciting social media platforms–including Facebook, LinkedIn, Instagram, and Twitter–will need relevant and persuasive content to attract prospects and increase the business base, like before.

WHAT IS CONTENT WRITING?

It’s creating the subject matter for the message or idea or expertise or ethos that you could be keen to share with your prospects and others, to build an image for your brand and grow your business. You may create content through texts or videos or images or podcasts.

As per a report, close to 90% of business websites now have a strong Content writing system and content marketing strategy in place, to stay in the hunt and expand further.

For a successful content strategy, for the best possible results, and a long-term strategy, publish content that’s buyer-driven and relationship-based. Engage the Best Content Writing Company for the job!

WHY CONTENT IS KING AND WHY IT WILL BE DECISIVE IN DIGITAL MARKETING IN 2020?

8 Major Reasons
Content is King and it will play a key role in digital marketing in 2020 and beyond because of a variety of compelling reasons.

It helps you answer the different questions raised related to your products and services by your readers and prospects. And when you do that, you have more customers and a bigger customer base.

It helps you to instantly open the dialogue with your customers and target audience and speak directly to them, to build a strong and mutually fruitful relationship.

This leads to increased web traffic. When you have quality content that supports your business messages and products, in clear and easy-to-understand language, your sites draw more traffic. Gone are the days, when just having the keywords on the web pages helped your site find a good search ranking. Now you need to have rich and persuasive content if you want a high ranking, more conversions, and better business.

Results in greater brand authority. With content, you also get higher brand authority in the market.

It helps you establish thought leadership in the market. When you share your expertise and domain knowledge with others, your brand comes across as a leader in its genre even as this helps you get more business and more customers eventually.

Encourages brand loyalty. Content helps you engage better with your customers and prospects. The result: more loyal customers who identify with your brand values.

Improves brand image and reputation. Content helps you make the image and reputation of your brand better in the market. Having a good image helps in a big way. Research shows nothing lasts longer than the image you portray for your brand, through your content. Take Nike, for example! With its famed caption, ‘Just Do It’, the brand says more and builds the image of a great product for the go-getting people.

It helps small firms compete with the biggies, through the different social media platforms, and via leveling playing fields. Organic and inorganic SEO and content marketing help. You don’t have to pay much to have a level playing field with others, notably the giants in the business. You can compete for the same clients and the same customer base, without worrying about the size and reach of your BIG rivals. All you have to do is have high quality and powerful content on your websites, well supported by relevant images and page layouts, and of course, quality SEO.

If you have any query than freely contact us!