The type of SEO used for small businesses is called local SEO or local search engine optimization. The process of local SEO highly boosts your chances to appear higher on local search engine results. More and more small businesses have used local SEO to become a well-known brand.
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EASY AND EFFECTIVE SEO GUIDE FOR SMALL-SCALE BUSINESSES:
WHAT TO DO WHEN YOU HAVE ZERO VISITORS ON YOUR WEBSITE?
December 17, 202111 DO’S AND DON’T’S OF LOCAL SEO IN 2021
January 3, 2022LOCAL SEO:
BENEFITS/ COMPONENTS OF LOCAL SEO:
There are certain parts of the SEO process. These parts help businesses in increasing online traffic in the best and most possible way. Here are some of the basic practices in SEO:
∙ Keyword Research: Keyword research is the most essential part of the SEO process. Keyword research provides you with specific words or phrases that help you understand the market of your product and how to publicize it in the search engine and to bring your product on top.
Content Development: Content development is basically creating content for the website that will attract the audience towards the offered services. It heavily increases the understanding of the website and enhances the overall looks of a website.
Competition Analysis: Through competition analysis, businesses get an overall idea of the market that they are targeting. This helps businesses to work a step ahead of their competitors and helps them develop strategies to dominate the market.
Digital Creativity: This process involves increasing the overall ambiance and aesthetic of a website making it attractive, user-friendly, and welcoming to potential customers with the use of specific animations and other tools.
EASY AND EFFECTIVE SEO GUIDE FOR SMALL-SCALED BUSINESS:
Every small-scaled business uses local SEO nowadays. Local SEO is an important part of any online marketing campaign because it targets people who are looking for services in their location. It also helps to improve your ranking on national search engines by increasing your domain authority. Local SEO plays a crucial role in improving the digital presence of your business. In the section below, we have given you an easy and effective SEO guide for small-scale businesses. So, without further ado let’s get into it:
KEYWORD RESEARCH IS CRUCIAL:
Having a keen understanding or a grip on keyword research is a must for SEO. What are the keywords that consumers are likely to use to search for you in the search engines? For example, if sell car accessories, consumers may use words like “automobile supplies” or “car decoration” in their search results. It is essential to optimize your content and website for the most popular searched keywords used in Google analytics. To find the right keywords, you can use tools like:
∙ Google’s Keyword Planner
∙ Moz Keyword Explorer.
∙ KWFinder
These SEO tools for small businesses are very simple and effective. These tools are being used by many small-scale businesses out there. Keyword research tools have made it easier for local business owners to get their business to rank high on search results. You can type in your target keyword and find all of the relevant keyword combinations for your content. Based on which keywords are the most popular, you can figure out what people are searching for and leverage that to boost the search footprint of your business.
OPTIMIZE YOUR WEBSITE WITH LOCAL KEYWORDS:
Once you have a list of local keywords you want to rank for, the next step is to optimize your website with them. Obviously, site optimization is a lengthy topic on its own, but here are some of the local SEO optimization basics:
- HEADERS: A header is a website that is the topmost section of a webpage. Headers are usually narrow strips in the upper parts of the websites that contain a business logo, an insight into the business, and contact information. A website header is the first thing your visitors see on your website. Website headers play a great role in grabbing the attention of people visiting your website. Having a proper website header is crucial in grabbing attention as most of the people on the internet have a very small attention span. So make sure to have an interesting header that is effective and has keywords in it to rank you in sear c h rankings.
• META DESCRIPTION: A Meta description is an HTML element used to describe or summarize the contents of your webpage when searched in search engines. Usually, a Meta description is a small piece of information that appears underneath your website on the SERP (search engine results page). It includes the information about the page that is searched off. The main purpose of Meta description is to provide users with a brief summary or insight of the content on your page so that users will know if the webpage can answer their questions or not. Having correct information on the Meta description can have a lot advantage and it is the basis of getting high digital traffic. Thus its serves the purpose of SEO and ranks your business higher in search results.
TITLE TAGS:
The third element of search engine optimization is title tags. A title tag is an HTML element that describes the title of a webpage. A webpage’s title tag is displayed as the main part of the search result. In simpler words, the title of your webpage that is displayed on the search results.
BODY KEYWORD:
The body keyword is composed of two or three phrases that are more specific and still describe your purpose on that specific page. Whenever someone searches for something related to your business these keywords are used to help Google to get you in the search results. Body keywords generate a quite decent amount of online traffic. So try to focus on them while using SEO services.
FOOTER:
On the website, a footer is considered as the bottom-most area on a website. It is situated below the body content on a website. A footer usually contains a business address and contact information of the business on the website.
REGISTER YOURSELF ON GOOGLE MY BUSINESS LISTING:
The local business market around the world is competitive but if we talk about the local business market in Pakistan, then we will conclude that the business market is highly competitive. The only thing that can save you in this progressive market is the internet. Registering your business on Google my business is a no-brainer in this scenario. Registering yourself on Google my business is one of the most easiest and effective ways to highly boost your digital presence and online visibility. Through this, local businesses control how Google displays their information. It also helps in driving accurate information of your business and also ranks higher in search results. On your Google My Business Page, you can offer details like contact information, location, and business address. Also, you can add related photos or videos to give your potential customers a glimpse of your products, shops, services, and office. Google my business is particularly helpful when someone searches “near me” or “in my area”. It is an essential step to rank higher on all local search results. So, do register yourself on Google my business.
OPTIMIZE YOUR WEBSITE FOR MOBILE PHONES:
Another step people miss is not making their website smartphone-friendly and are missing a huge potential business market. According to a study, the number of smartphone users accessing the internet is more than 51% surpassing the average computer user and according to the statistics, mobile phones users will rule the internet by 2025. So, you see there is a sea of users that you are missing out on by not optimizing or developing a website for mobile phone users. You need to keep up with changing customer behavior if you want to survive in this competitive market. You need to make your website appealing to mobile phone users. The responsiveness of your website should be at its peak as it is the basis of a mobile-friendly website. It must have the ability to function perfectly on each and every mobile of different screen sizes. So, don’t miss out on this market and try to cater to every audience to improve your website’s search ranking.
CONDUCT AN SEO AUDIT:
All phases in life are about trial and error. You need to learn from your mistakes but first, you need to identify your mistakes. An SEO audit is a sort of evaluation of how your website is performing on the internet and what do you need to do to improve it. Conducting an SEO audit is relatively easy for most of us. But still, we tend to miss the smallest of mistakes that greatly impact our website. We recommend you only get professional SEO audit services. By getting help from professionals you will learn a lot about your business and its digital workings. So, do try to conduct an SEO audit once in a while to keep up with the latest trends in online marketing.
EVER HEARD OF BACKLINKING?
A backlink is link between two websites created for the purpose to working together without an agreement. For instance a food blogging website can link your website for the amazing food your business presented them. Thus it will generate more traffic as people visiting the food blogging website will also visit your website. Back linking can either make or break your online business journey so do try to focus on it.
