The world as we know it is becoming a global village. With the help of digitalization, nowadays the people in different parts of the world are interacting with each other more than ever. Local businesses are going global with the help of certain e-commerce platforms. Of course, the best and most loved platform is Amazon. Amazon is spreading and benefiting businesses worldwide and Pakistan is not an exception as there is a digital revolution in the country. If you are a business owner in Pakistan and you want to sell things, then you need a way for people to purchase your products. This is where an e-commerce platform comes in handy. Amazon greatly helps businesses by taking care of customer service, payment processing, logistics, and more. This allows the business owners to focus on what they do best, i.e. their products and services. They also provide a way for customers to easily find their products which can increase traffic and conversions. Amazon is clearly the biggest revolution in the retail industry. It has made it possible for us to do business without having to worry about the unavailability of our products in the near future. Daily, more and more local business in Pakistan are creating their online stores on the platform and are definitely boosting their sales But there are certain tools and marketing tactics in amazon that can guarantee you a visible growth in sales. E-commerce marketing and specifically amazon marketing have become a fundamental requirement for any amazon business store in Pakistan. Daily, more and more people are creating their online stores on the platform.