Keywords are the essence of a PPC service, being the main driver of how the campaign structure should be created. With primary PPC keyword research, the aim is to reveal as many target keywords as attainable. Continuous keyword research for PPC, including the review of search terms that have triggered ads, knows new keywords and negative keywords that continuously improve campaign performance. Essential Ingredients of PPC Keyword Research Possible campaign keywords must be completely researched to recognize those with the best potential for conversion. The most essential things to consider
- Search volume: Also important data for assessing the campaign budget. In PPC campaigns, all keywords are targeted, despite the volume, even keywords Google expects to have zero search volume. Low-volume keyword data sums up to big numbers.
- Geographic service areas: In what locations are the services/products offered? national, International, regional, state, cities, including zip codes have an excellent bearing on keyword choosing.
- Negatives: What keywords are good to be excluded from the campaign? For instance, a carpet cleaning company will not need its ads to display for “carpet cleaning products”.
- Intent: Does the keyword showing user intention for the client’ s services/products? For instance, a “carpet cleaning company” reveals greater buying intent than “carpet cleaning”.
- The average cost per click (CPC) for each keyword: This data is crucial as a gauge for campaign budgeting.
- Target audience demographics: Who is searching for the client’s products/services?
Taking alternatives with keyword research for PPC never pays. The Spectrum tech with which you choose to work has professional PPC keyword researchers on staff. Keep in mind that PPC keyword research is different from Search Engine Optimization keyword research, accordingly, SEO data is only a small input in setting up the PPC campaign structure. Need help with your PPC keyword research needs? Contact us at Spectrum tech.