SNAPCHAT MARKETING
Wondering how you can stand out on Snapchat?
Want to know what’s working for others?
Taking a suggestion from companies that are happily using Snapchat can help you strengthen your own brand’s appearance on the platform.
In this blog, you’ll discover how to improve your marketing on Snapchat.
GIVE SPECIFIC CONTENT
Many brands use Snapchat because of its authenticity. You can utilize this characteristic to encourage your community affinities by advertising content that gives a comparable but distinctive side to your brand.For instance, you can get your fans to know like insiders by presenting content that’s not available on your other social channels. This will attract users because they’ll sense they’re in the know and will strengthen an emotional connection to you and your content.
SURPRISE FANS WITH PROMOTIONS AND PERKS
Social media giveaways and competitions are some of the best ways to build client loyalty, and Snapchat users love them.
INVOLVE FANS IN YOUR STORY
Social media should be two-way communication with your society. Involve your followers by requesting their participation. For instance, ask them to send in a selfie featuring your product or create a video on why they love your product.Mountain Dew originated a 100% fan-driven interactive Snapchat campaign For the Super Bowl called Kickstory for their innovative Kickstart breakfast drink. Fans decided on what would happen next in the story by taking screenshots to indicate the level of engagement.Everyone took a different tack and asked their followers to screenshot their snap or chat with them for more information on their new shoe collection.
INCLUDE BRANDING ELEMENTS IN SNAPS
Snapchat enables you to connect with your community and further enhance your brand’s voice and tone in a creative way. Your Snapchat story, that is a representation of your trademark, can advertise your products or allow behind-the-scenes moments, employee activities or meetings with key stakeholders. When you do, make sure the snaps you share carry your brand‘s logo or trademark colors.
TEAM UP WITH INFLUENCERS
Your society is filled with advocates and influencers, so hit into their power with Snapchat takeovers. With this strategy, you give select people access to your Snapchat account and let them create stories that enhance your brand’s personality.The particular feel from advocates furthermore influencers delivers your account seem limited promotional and further authentic.
FINAL THOUGHTS
With over 7 billion stories seen each day and 100 million global monthly active users, Snapchat has the most important growth rate of any social media and messaging app.
The best part of using Snapchat is that your content isn’t hidden within a timeline; it’s open for 24 hours to all of your followers right on their mobile screens.