This primary step may seem clear, but do you know your audience – their age, interests, likes and dislikes, what drives them to purchase a product or service, what content they might get offended, and so on?Also, do you understand on what platform of social media does your audience commonly hangs out? You do not want to waste time and effort posting your beloved content on the wrong platforms where you will find little-to-no engagement and so, little-to-no return on investment. For example, your “gut feeling” might tell you that you should leave out Facebook and focus on Instagram and Snapchat if you’re focusing on millennials, however, the results show that 80 percent of millennials still use Facebook.