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Alright, so you understand your marketing tactics, you understand which social media space they use a lot.

So what on earth should you post? You get the Worry! Particularly if you are not a massive social media user personally. Well, fear not, by the end of this article you will have ideas coming out of your ears for what to post on your social media platform of option.

Don’t forget to keep testing what you are posting also viewing what your audience is engaging with and replying to. Keep changing and seeking new things, ditch what is not working and upscale on the information your fans are concerned about. You will end up with a comprehensive strategy of social media in no time.

Marketing tactics depend on the type of business you have and your target market. If you have a fair idea of marketing tactic then it should make it easier to take the right content for your audience. It’s crucial to remember that this is social media. Generally, people who use facebook, instagram or any social media etc to be relaxed, well-aware and to be socialize. If they’re not on there to be sold to. It’s fine to post information regarding your services and products just not all the time. Alternatively, use your account to build a presence and get your brand out there. Pictures are the best marketing tactic since it always does great since most of these social media platforms are a visual medium. So think adding photos to the majority of your posts.

Behind the scenes

If that is you making your product (love an action shot!) or setting up an event, it is always happy to see what goes on behind the scenes.

Innovative product launch

Create some excitement for a new product that is coming soon.

Theme your posts

Use the big holidays like Christmas, Easter, Halloween, etc to plan your content also then fill in the gaps around it.

Improve your profile picture to show each festive season.

Promote your latest blog post

Add a passage then a link back to your web page.

Customer feedback and testimonials

Establish trust with your audience and considered customers by posting feedback showing how much other customers love what you do.

Use customer’s photo using your product or service

It is a good strategy of social media, ask your customers to post pictures of themselves with your product. As well as use ones that have been sent to you (with their approval obviously!).

A short clip on how to use your product or service

This is also a great marketing tactic to generate sales as it showcases your product or service also explains the benefits.

Thank your customers/followers

This is a particularly good one when you reach a massive landmark like a certain number of followers or smashing a target.

Add your favorites to your Social Media Marketing Calendar

So there you have it, few ideas for when you need inspiration for your strategy of social media

What have you tried on your social media channels, what is working for you and engaging your audience?