TRENDS OF DIGITAL MARKETING FOR 2020

Since we all have been entered a new year and tech increases to change at a fast pace, here are the digital marketing trends we’re thrilled to see in 2020. Digital marketing is made up of a lot of moving parts – Search Engine Optimization, social media, marketing automation, Pay Per Click, and more. New technologies, systems, and ever-changing Google and algorithms of Facebook keep multiple digital marketing teams on their toes, including ours. Part of our job is to stay up-to-date on the upcoming trends so our customers’ digital marketing campaigns continue effectively. Since we enter a new year and tech continues to grow at a rapid pace, the Following are the digital marketing trends we are excited to see more of in 2020!

Delivering your audience an effective and polite customer experience has to rise from the ground up – with your employees. As the face of your company, your employees require to be not only knowledgeable of your brand but engaged and happy to be part of it. By engaging them in your brand, you guarantee that they want your business to succeed just as much as you do.

When Snapchat was developed in 2017, it was the first social media platform to conceive of the “story” – short and sweet picture or video messages that disappear after 24 hours. As the concept of the story has spread in popularity over other social media platforms like Facebook and Instagram, the story is no longer just a sensation for millennials. Today companies, large and small, are practicing them to increase brand awareness and take the chance to interact with a younger audience. Try stories on Snapchat, Instagram, and even Facebook.

Apps of Social media like Messenger, WeChat, and WhatsApp are not just for messaging friends anymore. These apps are becoming popular ways for businesses to interact with their customers. In particular, Facebook Messenger views around 10 billion messages transferred between individuals and businesses each month. Messaging apps are recommended for businesses because customers find it useful to have direct contact with companies. Also, it allows for extremely personalized marketing, which we already know people prefer. Here are a few ways businesses are using messaging apps:

• Building contact and relationships
• Instructing customers about their business/products
• Increasing sales
• Inviting people to events
• Regaining potential customers
• Giving customer support

In 2020, Is content still king? Better understand it! Not only does content show knowledge and expertise to potential customers reading your articles or pages, however, it’s also what search engines put in their search results. In short, content fuels the fire that is your search engine optimization, so it’s best to never end creating content. In 2020, focus on producing interactive content and videos