The e-commerce market in Pakistan has recently observed amazing growth. According to a State Bank of Pakistan (SBP) report, the number of registered e-commerce merchants has increased by 2.6-times and e-commerce payments have been improved 2.3-times in duration of just twelve months. This, however, is still a beginning of market with significant scope for growth. E-commerce business in Pakistan has been embraced by Pakistani companies. Hundreds of retailers are now using websites to sell items to clients, ranging from clothing shops ,personal accessories ,cosmetics item to electrical equipment stores ,even every types of items are available there . The introduction of many online markets, such as Daraz.pk and OLX Pakistan and now shopify, has made it simpler for distributors to sell products on the internet. Around the same time, a variety of new online companies have funded themselves as well just to see after the success of these sites.