Pakistan has great scope for digital marketing, which indicates there are new possibilities for brands to approach as well as engage with consumers who may have previously been ignored. See and understand the 5 goals you should consider increasing your digital marketing into Pakistan. Among an economy powered by small- and medium-sized enterprises (SMEs) and a rapidly growing population of mobile users, the country is on track to produce one of the largest digital marketing audiences in the world. Here is what you are required to know about the developments happening in Pakistan, why it should be on your radar.

In a modern GDP at $1,640 per capita, Pakistan is supposed to be the fourth fastest-growing economy globally through 2035. Driven largely by SMEs (more than 82% of all companies in Pakistan are SMEs), these smaller companies give 40% to the country’s 300 billion dollar GDP.

Pakistan is a population of more than 200 million people, which indicates there are a lot of likely consumers coming online day by day. And the country is even more urbanized than neighboring India, with approximately 40% of total households living in cities.

The total internet using stands at 22% with 44.6 million users of Pakistan. Notwithstanding this, digital marketing in the country continues to grow quickly. YouTube watch time, for instance, has seen over 60% growths over the last three years

In the current times, In Pakistan, there are 59 million smartphone users, and more than 83% of those users are on Android devices. This number will likely grow quickly as smartphone prices have fallen over the last few years. Pakistan also has some of the most affordable data prices in the world, which is encouraging to grow mobile app usage. YouTube captures a large part of Smartphone users’ attention and is the most-used online video streaming platform among millennial.

The Chinese-Pakistan Economic Corridor (CPEC) is the largest Chinese stake in an independent country (valued at 60 billion dollars). One of the leading China Pakistan Economic Corridor plans is to lay 800 kilometers of fiber-optic cable, connecting more Pakistanis to the internet. This is in addition to continuing investments in 3G and 4G network developments from China Mobile — the company has previously announced plans to invest another 225 million dollars in the 4G expansion (making its total investment to 2.4 billion dollars).