Video Footage

Spectrum tech can find some Creative Commons  film some of your footage.

Images/Photos

Spectrum tech can obtain Creative Commons photos via the Free Media Library or take some photos yourself.

Voiceovers/Narration

Spectrum tech can record a voiceover utilizing the podcasting mics.

Text

It provides additional information for the viewer that the announcer does not have time to say, or it can be a part of your style and tone. Don’t make it too dull, though, otherwise, the public won’t have time to understand it. Additionally, acknowledge the “PowerPoint rule”–don’t read your on-screen text word-for-word in voiceovers,unless it’s a quote.

This is possibly what immediately comes to mind when one thinks of a “PSA.” Its usual components are a series of videos and images with a narrator or narrators giving knowledge to the audience either on-screen or using a voiceover. Seldom text alone can be just as important and effective.

This method uses either a scene, montage (a collection of several short clips), or a re-enactment/footage of actual events to demonstrate the point that we are attempting to create. This style can provide your PSA not only to be more creative, but also subtle, yet robust.

This approach includes interviews in the PSA. This approach is effective because the interviews provide either expert testimony or stories from people who have particular experience with your topic to strengthen the argument that you are making. Seldom the interviews can be followed by a voiceover or other times your interviews alone can be very effective.