Until they get hacked and the rankings of their web go away. Nobody remembers to focus on SEO.
Should not promoting web security be a piece of your SEO effort?
Even if your site is not hacked, the relentless attacks from site hackers can block GoogleBot from adequately reaching your site by creating your webserver to slow down (throttle) your traffic of web and even so stopping to show web pages to search engine.
Have you ever seen unfamiliar 404 errors in the Google Search Console for pages that aren’t missing? Google tried crawling existing pages still your server said they were missing. That sort of failure can be created by attacks of website scrapers and hackers.
This is an illustration of how web security straight influences SEO. A focus on security could mitigate those attacks and improve your SEO by allowing Google to adequately crawl your web pages.
Related of hacks to SEO
Following the study by GoDaddy, 73.9% of hacked sites are hacked for SEO objectives. What Hackers use to do is to add links to a website, add new web pages and can even begin showing a different site altogether just to Google.
The impact on a publisher’s SEO can be devastating because rankings can slip and the site can become blacklisted. According to GoDaddy’s study:
“Search engine optimization (SEO) spam chases away clients and increases the danger of blacklisting. As the graph displays, it’s a darling amongst hackers because they use it to redirect website visitors to malicious sites.
The consequences of ignoring this problem are severe. Yet just 50% of publishers monitor for potential hacking events.
There are companies whose SEO model is to buy WordPress plugins from the plugin author. The goal is to update this code to make the plugin add hidden links to websites following the control of the new owner.
Review each plugin and script that you use. Google the name of the plugin to check if it has a story of being hacked.
Proceed to Google with a record of your plugins and seek for:
plugin name + hacked
plugin name + bugs
Web security affects everyone. So everyone should have a say about what’s going to be done concerning it, whether it is someone in IT or the head of your SEO doesn’t matter.
What matters is that someone is making sure that a proactive anti-hacking strategy is in place and that the strategy is reviewed and kept updated.