WHAT IT IS?
Remarketing or Retargeting is the technique of fasting a targeted ad frequently with the help of a cookie to those people who have already visited or taken action on your website or app and, encouraging them to reconnect with your site. It is also used to promote a specific product or offer, or to achieve a certain conversion goal like lead generation, recovering abandoned carts in eCommerce, etc.
WHY IS IT REQUIRED
Remarketing not just only tells visitors of their wish to re-engage with your brand however can help the transition to the next step of the conversion funnel. For instance, If your client has given a product page, the remarketing ad can be given to them quickly to lead the user back to the product page where they can be inspired to move to the next stage of the funnel or adding the item to cart.