- Who is collecting this information?
- What sort of knowledge are you getting on them and whence?
- When do you share it?
- Where do you use this information?
- How do you shield susceptible knowledge (like credit cards)?
- How can I find out what you know about me?
- Why do you collect this information?
While all these questions are important, I think the last one is the most important. As consumers, we know that you as the business owner are getting a benefit for collecting data on us. (If there was not an advantage Google and Facebook would not be available to use free. But what’s the benefit for me? The advantage might be that it enables you to design more products or content that your clients love. The advantage might be to allow you to deliver the products or services that the customer ordered. Brainstorm what benefits those you are collecting information on are getting.
Your terms of service might contain several topics. However, placing out your e-commerce laws benefits persuade visitants to click the buy button.
- What are your payment terms?
- What are your shipping terms?
- What are your return and refund policies?
- How are credit cards processed and stored?
- Do your products or services come with any warranties or promises?
I acknowledge that creating these legal documents is not sunshine and rainbows. But holding them does make an impact on your consumers. Because think about it, would you purchase from a website that you couldn’t find out:
- When the product was going to arrive
- What happens to your credit card number once you enter it
- What you can do if the product arrives damaged