WHAT IT IS?
Remarketing or Retargeting is the technique of fasting a targeted ad frequently with the help of a cookie to those people who have already visited or taken action on your website or app and, encouraging them to reconnect with your site. It is also used to promote a specific product or offer, or to achieve a certain conversion goal like lead generation, recovering abandoned carts in eCommerce, etc.
WHY IS IT REQUIRED
Remarketing not just only tells visitors of their wish to re-engage with your brand however can help the transition to the next step of the conversion funnel. For instance, If your client has given a product page, the remarketing ad can be given to them quickly to lead the user back to the product page where they can be inspired to move to the next stage of the funnel or adding the item to cart.
SPECTRUM TECH METHOD TO REMARKETING
We make usage of dynamic advertising solutions combined with automated personalization abilities to increase the richness of remarketing campaigns, resulting in relevant user engagement as well as higher marketing Return On Investment.
We use dynamic ads, which automatically adapt content and promotions individually to each user and ensure they are exposed to the most appropriate creative.
At Spectrum tech, we personalize remarketing ads to fit the preferences and needs of each user or to specific customer segments.