FACTS THAT YOU SHOULD KNOW ABOUT SMS MARKETING IN 2023:

The usage of mobile phones is advancing and becoming one of the essential tools in marketing to connect your brand to customers. Do you know? Most people spend 7 hours per day looking at a screen. The majority of them spend 3 hours 43 minutes using their mobile phones. With over 91% of population owning smartphones, SMS marketing plays a major role in building good relationship with your customers. It is also because only 1% of these texts are spam, and almost 95% of the messages are seen. If your customers are going to see the messages so you need to make sure it is worth the attention. Read below to know 11 amazing facts that would certainly help you in your next best business strategies.

Text messages are opened 5 times more often than emails 98% of text messages are read within 2 minutes, compared to 20% of emails. Which clearly distinguish the winner. 53% of consumers check their text messages 11 times daily. It may sound like an exaggeration, but it’s not. According to new research, more than half of the target user checks their text messages at least 11 times a day. Only 29% check email as often as they do. Also, many of you probably have SMS notifications turned on.

The number of SMS users is more than 6 times than OTT messenger app. SMS still outperforms over-the-top (OTT) apps like WhatsApp and Messenger for business purposes. OTT messaging apps are becoming more popular for corporate and personal use, but SMS remains the most effective mobile messaging channel. Why? OTT messaging requires an app to be downloaded and approved, and different versions are needed for various mobile operating systems. On the other hand, SMS is the default OS-independent messaging tool on all phones. OTT messaging still needs to allow brands to send mass updates or messages to users. This makes SMS a good choice for mass marketing. SMS is easy for users of all ages and accessible from almost anywhere. 54% of the population owns a mobile phone. The current number of mobile device users in 2022 is 7.26 billion, which means that 91.54% of the population owns a mobile phone. 5) SMS response rate exceeds 750% of email; Email response rate is only 6% compared to SMS average of 45%. Therefore, sending promotions to your customers via SMS increases the chances of them opening and replying, resulting in more sales.

Over half of smartphone users prefer texting. Nearly 65% ​​of smartphone owners already use SMS as their preferred messaging channel, while other popular messaging channels, such as Facebook Messenger and WhatsApp, have declined significantly. 75% of the population uses smartphones for online shopping. The younger generation knows how to make the most of the Internet’s potential: online shopping. With 75% of this generation using mobile phones, why not send an SMS message or a targeted promotion to remind them to abandon their cart?

54% of web traffic comes from mobile devices. With such a large mobile audience, there’s a reason consumers and businesses are turning to SMS. Why not send a text message if your customer is already calling? According to SMS stats, this generation has the highest smartphone usage of any demographic, and what’s even more interesting is that most of them use iPhones instead of Android. Despite this, sending SMS via web-enabled chat services remains popular. Nearly half of adults believe mobile phones have become their primary shopping tool. Do you remember the days of calling a store to ask for a specific item or walking down the aisle? Thanks to smartphones, those days are over, and 45% of adults say their device is their primary shopping tool.

Most consumers prefer to text customer service SMS is better than customer support emails and phone calls. The customer doesn’t have to wait in line and gets through the day with the support he needs. 60% of consumers want to text their businesses about support issues. You can also automate FAQ replies via SMS, reducing calls to your call center and saving you money in the long run. 54% of consumers are frustrated by not being able to reply to the SMS. Taking it a step further, 12.9% of consumers are likely to choose a company that offers two-way messaging.

75% of consumers appreciate delivery updates via SMS 75% of consumers would like to receive texts from brands regarding order tracking. If you’re an e-commerce business or another business offering to ship, try SMS to send shipping updates. Your customers will appreciate it. 75% of consumers are happy to receive promotional materials via her SMS. Not only is SMS a faster means of communication, but 75% of consumers also use promotional SMS, and 41% respond to promotional offers. All these answers provide valuable customer insights. 75% of consumers enjoy promotional text messages By 2022, 70% of consumers will subscribe to business texts 70% of consumers opted to receive business texts, up 12% from last year. Most opt-in consumers expect booking reminders, shipping notifications, and special offers and discounts. 64% of consumer’s value booking reminder texts more than other texts from businesses. Start a live chat now if you don’t want to send a reminder text for your appointment in 2022. Clients forget appointments easily, but SMS reminders can significantly reduce no-shows, and consumers appreciate these reminders. 61% of consumers say they would like the ability to send things back to businesses. Customers want to talk to businesses, including your company. Most customers want companies to be notified about deadlines, shipping, and customer support. Over half of consumers are more likely to purchase when they receive a marketing text message with an image. SMS marketing statistics show that 51% of consumers are more likely to buy if a message contains a GIF, photo, or video. MMS also has unlimited characters, which helps you retain more customers. SMS marketing has very high click-through rates. Customers want to do more with SMS than send and receive SMS. SMS marketing typically has a click-through rate of 20-35%. It is very good compared to less than 3% of his email marketing.

We hope the above facts about SMS marketing will convince you to start a marketing campaign for your brand, but if you are new in this field, then you need a marketing support agency for your new campaign. Spectrum tech is a marketing agency in Pakistan working for different brands worldwide to help them attract their targeted audience through various marketing strategies.